How One Los Angeles SEO Company Can Help Businesses Succeed
What IF… there was a big national news story regarding your industry category? That is good, right? Is this a great thing even if your company isn’t mentioned – and your competitors are?
Well, the answer sin’t always YES. Remember, your customers will have difficulty finding you if your company’s website isn’t optimized using Los Angeles SEO (Search Engine Optimization). If your site does not come up on the first page of Google and the other search engines when a user types in one of your key words or phrases, people won’t find you. More importantly, today, SEO has a new strategy, and it’s all about location. That means if someone is looking for an online marketing company in Los Angeles, such as MarCom new Media, then we need to optimize locally – and one of our key phrases is Los Angeles SEO or search engine optimization.
On another note, if your website is optimized, you could post the news article and link to it in articles that you write and post on the web, with links back to relevant content pages on your website. For example let’s say you have a new company or technology. When word gets out, then there’ll be a huge news story about this kind of technology as well as some input on how investors will be looking at this industry category (your market) for investments in the new year. The next day, people who saw that news story may go online and type in what they can recall … using the key words that describe your technology. If your company website hasn’t been optimized appropriately with Los Angeles SEO, then your competitors will show up, but your company will not.
It is also really important to syndicate articles and or videos on your company and its products on the Web, and again, link back to pages on your site. But be careful about duplicate content. Google does not like duplicate content and your rankings will be penalized if you do it. It is a good idea then to change each article by 35-40%. Edit the first and last words in each paragraph too. You also should use about 3 links per article, and always link your key words or phrases, to relevant content on your site. One in the first paragraph, one somewhere in between, and the last one as near to the end of the article as possible. A sure way to go if you and your company are new to blogging is to write an “advisory blog.” One easy-to-remember rule is the number “three.” You can write three shorter three paragraph blog posts with three links, one on every paragraph, every week.
New media strategies nowadays also include social media marketing (SMM) on sites like Twitter or Facebook, with links back to your website to content about relevant topics, using your keywords whenever possible. And since Twitter only accepts 140 characters, you can use something called http://tinyurl.com to shorten url address links. Bookmarking sites like Delicious, DIGG and StumbleUpon can also be used. Set up accounts on the various social media sites using the same name and password – this is a fine strategy. So you don’t have to remember the links every time you go online to post, you can put them on an excel file.
Currently, the latest in online marketing and public relations includes integrating several online strategies, with some of the traditional offline tactics – like direct mail for instance. One of the best things about marketing nowadays is that the Internet allows for measurement, whereas the old days of marketing and advertising was more challenging to determine the results of a campaign.
In summary, bear in mind that listings don’t magically appear on the Internet. Even the experts, like MarCom New Media, spend a considerable amount of time putting their clients on the first page of search engine results. If you are interested, check out our Los Angeles SEO success stories. Better yet, www.marcomnewmedia.com would always prove to be a helpful resource for you.
Los Angeles SEO and Social Media Marketing | Marcom New Media
8476 Fountain Avenue, Los Angeles, CA 90069
(323) 650-2838
